One of the first things I tell every seller is this: how your home looks online determines how fast — and how well — it sells.

In today’s market, the majority of buyers begin their search on their phones or laptops. In places like Somers, Enfield, Ellington, and Longmeadow, that first impression is everything. As a broker who has listed and sold hundreds of homes, I’ve seen the difference professional presentation makes — and it’s not small.

Homes with high-quality photography and targeted marketing consistently attract more showings, more offers, and higher sale prices. It’s not about filters or fancy editing — it’s about capturing the natural light, the flow of the floor plan, and the details that make your property stand out. A dark, crooked, or poorly framed photo can cost you thousands simply by turning buyers away before they ever walk through the door.

At Evermark Property Group, I take marketing seriously. Every listing receives a professional photo shoot, and where appropriate, drone footage, 3D virtual tours, and custom social media campaigns. I personally oversee each detail — from photo composition to MLS wording — to make sure every property is presented at its absolute best. Because when your home looks exceptional, it performs exceptionally.

But great marketing isn’t just about pictures; it’s about strategy. I know which features buyers respond to most in each price range and town — whether it’s a finished basement, a three-car garage, or a backyard that’s perfect for gatherings. My job is to highlight those selling points in a way that gets attention and drives action.

If you’re thinking about selling, don’t leave your first impression to chance. Let’s create a marketing plan that shows your home in its best light — literally and strategically.

Written by Michael Kusy, Evermark Property Group | (860) 402-5872