One of the biggest mistakes I see sellers make — and one of the most important conversations I have with every client — is about pricing strategy. The way your home is priced from day one sets the tone for your entire sale.

After more than a decade selling homes across Somers, Enfield, Stafford, and Ellington, I can tell you this: the market decides the value, but the right pricing strategy decides your success. Price your home too high, and you risk sitting on the market, losing momentum, and inviting lowball offers. Price it too low, and you could leave money on the table.

That’s why I never rely on guesswork. At Evermark Property Group, I use a comprehensive market analysis that goes beyond automated estimates. I study recent comparable sales, buyer activity levels, active competition, and seasonal demand to pinpoint your home’s “sweet spot” — the price that drives attention, showings, and strong offers.

The first 10 to 14 days on the market are the most important. That’s when your listing is freshest and most visible on MLS and online platforms. Homes priced strategically during that window often attract multiple offers, sometimes pushing the final sale price above asking. On the other hand, overpriced listings tend to stall, requiring price reductions later that can cost both time and leverage.

Pricing isn’t about picking a number — it’s about positioning your property to stand out in its price bracket. That’s where experience and local knowledge matter most. I’ve seen how small adjustments — even $5,000 up or down — can completely change the response from buyers.

If you’re thinking about selling, I’d be happy to provide a custom pricing strategy based on today’s local data. My goal is simple: to position your home so it sells quickly, competitively, and confidently — from day one.

Written by Michael Kusy, Evermark Property Group | (860) 402-5872